Independent Consultant

  • Serve as a strategic partner to help develop insight-driven, creative PR activations, best-in-class influencer campaigns and global toolkits, including asset creation

  • Provide SVP/VP-level support and counsel to effectively manage teams and oversee multiple work streams

  • Client-facing as needed and available for travel

  • Ideal fit for maternity leave coverage

  • Past client roster: M Booth (GMC, Honest Tea, Weight Watchers, The Boston Beer Company, Morton Salt, Planet Oat, Campari, Tinder, Cascade, Febreze, Heluva Good!, Hood Cottage Cheese), DeVries Global/Golin (SK-II, Febreze, MetaDerm, Wella, Coty, Kenvue), Kaplow (Target, Laura Mercier, ReVive Skincare, L’Occitane, Spoonful One, Fidelity, Digit), Marina Maher Communications (Tide, Gain, Herbal Essences), HUGE (Zelle), ModCloth, H+K Strategies (Lee Jeans, P&G), MSL (Always, Marshalls, Invisalign, Microban24, Guardian, White Claw, J.M. Smucker, Inspire, The Home Depot), Premier Protein

Director of Social Media & PR/Smith Brothers Agency

  • Served as a strategic leader within the agency to elevate approach to social media and influencer marketing

  • Managed and led a team of four social media & PR strategists, who collectively work across 15 brands

  • Played a critical role within new business efforts to generate revenue for the department and agency as a whole

  • Educated key stakeholders on digital innovations and empathetic branding to spark creative thinking and content opportunities

Digital Strategist/DeVries Global

  • Leveraged creativity and strategic thinking to develop holistic programs on behalf of Pantene and P&G Beauty, including work in support of the company’s London 2012 Summer Olympics sponsorship and first-ever college program with LinkedIn

  • Oversaw digital strategy for Pantene social channels to ensure best-in-class work

  • Concepted Pantene YouTube programming featuring popular beauty creators and managed all video production from start to finish

  • Planned and executed flawless multi-brand activations for P&G stakeholders, including globally-recognized launch events and media partnerships such as Lucky FABB

  • Ensured all projects are set up for success and feasible within budget

  • Supported new business clients, including Samsung Mobile and Celebrity Cruises, on social strategy and digital media relations

  • Managed client relations for numerous lifestyle brands, including Sebago, Chelsea Paris Footwear, 21 Drops

  • Successfully launched the 21 Drops brand and secured 150 placements, generating 110 million impressions

  • Developed press materials, strategy documents and launch events, which have resulted in placements in The Wall Street Journal, The New York Times, TODAY Show, AOL, and many other national outlets

  • Attended deskside meetings to foster media relationships and secured brand recognition in W, Town & Country, Real Simple, LUCKY, Marie Claire, among others

  • Secured national broadcast segments and worked with clients to develop key talking points

SAE/Pierce Mattie PR

  • Planned, implemented and promoted nationwide public awareness campaign to empower women to embrace their natural skin color and secured pro-bono ad space in 20 top magazines, including TIME, Harper’s Bazaar, O The Oprah Magazine, and Star

  • Created press releases, pitch letters and media alerts for beauty and health media professionals

  • Secured nationwide press for both the Foundation and top dermatologists across the country

  • Worked with leading skincare line to manage publicity for national skin cancer screening tour and secured press in each local market; tour made 80 stops during a six month period and kicked off with appearances on Good Morning America and TODAY

  • Managed cause-marketing campaigns with clients, such as Sephora, ViX and Lauren Moffatt

Communications Manager/The Skin Cancer Foundation

  • Generated exciting media campaigns for well known consumer products via: press releases, pitches, long-lead mailings and desksides

  • Compiled market research, media lists and tracked media impressions

  • Assisted in the organization and execution of multiple television segments

AAE/Tractenberg & Co. 

Education

The Pennsylvania State University, State College, PA, 2001 - 2005 

  • BA in Advertising/Public Relations | Minor in Psychology

  • Dean’s List (8 semesters)